Survey: THE STATE OF SOCIAL MEDIA IN BANKING 

The State of Social Media in Banking highlights the results of an ABA survey of nearly 800 banks nationwide measuring how they are managing social media programs, what results they are getting, what they wish they could do better, and what opportunities and challenges are on the horizon. 

This report details the social media platforms banks are using for marketing purposes, top reasons banks use social media and the innovative ways banks are leveraging social media to better connect with customers. It culminates with a list of 10 top takeaways for banks evaluating their use of social media.


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